Surprise! A **BONUS** SUMMER OF HUIPIL Release!!

Ahead of our first scheduled Together Tuesday release this month (typically every 2nd + 3rd Tuesday), we are giving you an EXTRA dose of Guatemalan beauty  + empowerment! The Huipil Card Case went live today at 12pm ET as our next handmade, eco-friendly way to add some color flair to your summer!

Like our Together Tuesday releases, these are available while supplies last.

Please be sure to read through the info on the Media tab below – and share today’s blog to give your audience a taste of how we’re using Fashion as a Force for Good with our Summer of Huipil releases!

Below you’ll find the Product + Artisan details for this bonus release, going live at noon ET:

HUIPIL CARD CASE

Artisans in Guatemala handcraft this colorful, eco-friendly card case from upcycled Mayan Huipil – the beautiful traditional blouse worn by women in Guatemala to signify which village they call home. Trimmed in genuine leather and ideally sized to fit in most pockets, each card case is one of a kind, as the front features Huipil colors, patterns, and motifs that are unique to each woman’s village.

Keep your I.D. and credit cards safe and secure in three genuine leather card slots on the back and an additional middle slot with beige 100% cotton lining that’s deep enough to stash photos, cash, or a key. Every purchase provides safe jobs with fair wages for women in areas of extreme poverty in Guatemala.

Every card case has variations as a part of the Artisan-made charm.

Product Details: 

  • Measurements: 4 1/4″ W x 3″ H
  • Materials: Upcycled Huipil, Genuine leather, 100% cotton lining
  • Color: Multicolor, Brown, Beige
  • Retail Price: $25.95
  • SKU BGMF1642

The Impact of Your Purchase

In Guatemala, gender discrimination and a lack of opportunities prevent many women in areas of extreme poverty from receiving an education or earning a living wage. But these women are utilizing their traditional skills to create beautiful products that reflect their culture and empower them to provide for their families at home. As Artisans and business owners, women in rural villages are now able to feed, clothe, and pay for their children to go to school – opening doors to a brighter future for the next generation in Guatemala!

Meet the Artisan: Martha’s Story of Hope

My name is Martha. I am from Patzun, a town in the department (state) of Chimaltenango. I am very happy to be here with you! It is a blessing from God to have you here in our nation of Guatemala. Because the truth is it benefits my family – and our countrywomen most of all – because we are given the opportunity to work. This work you all do reaches to us and reaches to many other people.

Thank you very much and God bless you! And thank you for the opportunity you have given us because the truth is we are really happy that we are working. We are happy and grateful with God. Thank you and God bless you and we hope this project continues to be successful!

NEW BLOG POST! Not sure what to say when asked about huipil? Let the pictures do the talking in this short blog meant to be shared:  https://tradesofhope.com/what-is-huipil 

Share the images below with your customers when posting about today’s bonus Summer of Huipil release. 

Please note: Due to ongoing changes with the Facebook algorithm, we are testing a new option for promoting this release.  Recent feedback suggests that graphics with wording may not be seen as often as images without words. We encourage you to test this theory for yourself with this release by sharing only the product and/or Artisan images for the Huipil Card Case and invite you to write the wording as you share your posts with the photos below. 

Some tips to keep in mind when writing your posts: Pick any of the suggestions highlighted below, and make the post your own so your voice shines through!

  • handcrafted by women in Guatemala
  • eco-friendly card case from upcycled Mayan Huipil
  • Huipil is a traditional Mayan blouse worn by women in Guatemala to signify which village they call home
  • trimmed in genuine leather
  • Share Martha’s Story of Hope from the previous tab; add it with her photo
  • purchases provide safe jobs with fair wages for women in areas of extreme poverty in Guatemala
  • Don’t forget to pull from the IMPACT statement, to show your customers WHY their purchase matters:In Guatemala, gender discrimination and a lack of opportunities prevent many women in areas of extreme poverty from receiving an education or earning a living wage. But these women are utilizing their traditional skills to create beautiful products that reflect their culture and empower them to provide for their families at home. As Artisans and business owners, women in rural villages are now able to feed, clothe, and pay for their children to go to school – opening doors to a brighter future for the next generation in Guatemala!