(an #OpEd)
OK friends … I’m putting on my mom cape for a little tough love, but I know you can handle it. #dontworrygretchen
The public Trades of Hope social media accounts: Some of you Like + comment on every post. Some of you … nada, zip. 
In case you’re wondering, when you show our main/public Facebook and Instagram pages more love, you won’t lose customers or sales. We’re out there to have your back, too! We aim to GROW our {{collective}} business — this business that’s YOURS and HERS!
Consider your customers who are following our main socials. They see your name on comments and in 
reactions. Your actions are NOT saying to them, “Hey, you can shop without me!”
So, what ARE your comments and likes on public socials Relating to your customers?
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A Reinforced layer of trust in the brand! (you believe in it and back it up!
) -
A Relational connection when they recognize a friend backing a mission they shop! (wait, that’s Santa, I KNOW HIM!)
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A Reminder of you, their Partner or Affiliate, their “fair-trade connection” through whom they should shop the best ethically made gifts! (I forgot her name, but Whoop, there it is!)
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It can even Rekindle a dialogue between former customers who may love what’s posted publicly, even if you’re not sharing yourself! (Oh, a new DM…? “I saw your comment on the TOH FB page and really liked that necklace so I figured I’d …” BOOM!)
So next time you see a post on our public Facebook page get 19 likes, 
think about that from your customers’ POV, and the message it is or isn’t sending…
If you see it, show it some love. 
If you don’t see it, look harder. 
