Trades of Hope is a home party business and most of your sales should be through the home party model; however, we LOVE vendor events and feel they are a great addition to parties as a way to fill your calendar, generate leads and add to your contact list!
Things to Consider:
• What type of audience will be at this event? (Moms, families, brides, etc…)
• Do they have a Facebook event page that you can share and post your website link on?
• How many total vendors will be attending this event? How many of them sell jewelry?
• Will you need to provide your own table? If not, is there a fee to rent one there?
• Is there a fee to participate? Will you need to provide a door prize of a certain value?
• Will you have access to WiFi or a way to connect to the internet?
• How much time will you need to prepare for the event? (Packing/set up/breakdown, etc.)
Planning for Success:
• SMILE! Keep your décor simple, you want the focus to be Trades of Hope! Focus on the jewelry and the artisans. Wear your favorite piece and be prepared to talk about it!
• Allow guests to touch the jewelry, make sure you have a mirror handy! When people try on jewelry and see themselves in it, they become connected to it.
• Share your passion for Trades of Hope! Greet each guest, let them know you want to talk to them and answer their questions.
Focus on relationships along with sales:
• Offer a raffle prize/drawing. This will help you collect information for each visitor to your booth.
• Have every customer (even cash & carry) fill out an order form. This will provide them with your contact details, and will provide you with theirs.
• Follow up within 24-48 hours. Call each person and see if they want to book a Trades of Hope party! Jot down specific parts of a conversation you had with someone so you can remember to mention it to them when you follow up.
• Have your calendar available at your booth and offer an incentive to anyone who books.
Do’s & Don’ts of Vendor Events:
DO stand in front of your booth and talk to people.
DON’T sit your chair and wait for them to come to you.
DO call your leads within 24-48 hours and
DON’T talk yourself out of it by telling yourself you are bugging them.
DO put your cell phone away and
DON’T text or Facebook from your booth the entire time.
DO have a sign at your booth that says ‘Join My Trades of Hope Team’ or ‘Ask me how to Change the World!’
DO make the best out of your event even if there is a low attendance.
DON’T forget to get to know the other vendors and leave your business cards with them.
DO your homework so there are NO surprises when you arrive at the event.
DON’T eat at your booth.
DO work smarter, not harder.
DO talk to everyone who passes by and
DON’T prejudge, you never know who is needs a little Trades of Hope in their life.
DO build a good relationship with the event coordinator and
DON’T forget to ask to secure your spot at their next event.
DO remember you are representing our Trades of Hope artisans at your booth and you always want to be at your best for them! YOUR success is HER success!
Keep a positive attitude and remember, relationships along with sales! Now go out there, have a successful vendor event, spread the word about Trades of Hope and HAVE FUN while making an impact!
